Turning data, insights, and technology into business performance — through people analytics, AI, and a culture of data-driven decisions.
My passion is using data, insights, and technology to drive business performance and shape smarter, more human organizations. As Head of People Analytics & Insights at FrieslandCampina — one of the world's largest dairy cooperatives — I lead the charge in translating workforce data into strategic action.
With a Ph.D. from Vrije Universiteit Amsterdam and experience across food & beverage, energy, consultancy, banking, and the public sector, I bring a cross-industry perspective to people analytics. I build and lead data teams, foster data culture, and champion the use of AI and analytics to solve real business problems — not abstract ones.
“If we want AI to truly transform the enterprise, we need to invest as much in semantics and governance as we do in models and tools.”
“Technology advancement won't wait for us to be safe and ready. Strong governance, privacy, and ethics are essential — but waiting for everything to be perfect isn't an option either. Try fast, learn fast.”